Oh stop already with the feisty "Uh-uh's!" all you Twitter fanboys.
This is just what the recently released The State Of Social Media Marketing study says.
This does not mean one platform is superior to another, so let's just move on to some other key findings, mkay?
Frequency of Posts
Twitter: 20.6% actually update several times per day, presumably because their staff doesn't have much else to do. Half of the marketers surveyed reported updating at least once per day.
Facebook: A whopping 30% are slapping something new up at least once per day. (HMM really wants to believe this can't all be attributable to Café World updates). The largest group (33.4%) of marketers are updating weekly.
LinkedIn: 11.5% update daily and 25.4% update weekly. Of course these numbers are lower. These people obviously have jobs.
Higher usage stats — Facebook or Twitter?
Looking at the overall number of users, both corporate and consumer (with the exception of certain industries), Facebook comes out ahead of Twitter.
How many minutes did a visitor spend on average on Facebook in 2009 — 182.8 (oh my!). Twitter — 25.6.
Why? According to MarketingProfs, “Part of why time spent on Twitter is so much less than time spent on Facebook has much to do with the design of these sites. Facebook encourages users to aggregate external content on Facebook to be viewed within the network, while Twitter encourages users to link externally, viewing content outside of the network.”
Also, more marketers report that their employers or clients actively maintain a corporate Facebook account, while fewer reported their employers or clients maintain a Twitter site.
Company Policy re: Social Media Use At Work
6.3% — don't allow it at all — violators routinely shot
8.4% — only official corporate-approved messaging allowed — violators sent to re-education camps
12.0% — yeah there's an official policy but it's like, whatevahs
12.9% — there is an official policy and anybody violating is sent to remote offices to work in shame and exile
18.5% — policy? what policy?
30.5% — there is no official policy but cross the line and you'll be printing resumes at Kinkos
Does your company use Facebook, Twitter, or other forms of social media? What's your company's policy? C'mon. Spill. We promise we won't say anything about your little "Mafia Wars" problem.
